Tenfold Studio. Meta ads for DTC brands.
Ten ideas.
Not one idea ten times.
Meta decides who sees your ad by reading what's inside it. Ads that look alike get treated as one. We make Meta ads that are genuinely different ideas, every two weeks, built by people who know exactly how the machine reads them.
Yours to keep, whatever you decide. No lock in, ever.
Scared of the algorithm? Don't be.
It isn't a mystery box that eats budgets. It's a machine with one job: put each ad in front of the person most likely to buy. It decides who that is by reading the ad itself. Here's Meta, in its own words.
"…tens of millions of ad candidates into a few thousand relevant ad candidates."
- Stop fiddling with targeting. Go broad. Your creative is the targeting now.
- Feed it different ideas, not different colours. A new font is not a new ad.
- Judge on weeks, not days. Panicking on a Tuesday teaches it nothing.
It isn't out to get you. It's just bored of your ads.
Your ten ads. What Meta sees.
Ads that share the same look and message get grouped and compete as one. Most accounts think they're testing ten things. They're testing three.
10ads live in the account
Ten ads. Looks like plenty of testing.
One product. Ten different ideas.
An example drop for a made-up dog treat brand. Every card is a separate idea with its own angle, buyer and format. Tap one for the thinking behind it.
Concepts made by Tenfold for a fictional brand, to show the range in one drop.
AI can 10x anything.
a dog's dinner and you've got a whole field of it.
gold and you're sat on a mine.
More than 15 million AI-made ads went live on Meta in a single month. Most of them look exactly the same.
You're not paying for software, a designer or an editor. You're paying for the person at the helm: the research, the taste, the standards and the call on what's worth multiplying in the first place. We're strategists and creatives first. AI just lets us move faster than an agency, without charging like one.
Figure: Meta Engineering, more than a million advertisers made more than 15 million ads with its generative AI tools in a month.
What we make
- Statics
- Proper graphic design. Big type, comparisons, reviews, notes-app, memes, offer stacks. Built to land at thumbnail size in under a second.
- Real footage, cut into ads
- Your UGC, founder clips and product footage edited with hooks, captions and pace.
- AI video that isn't slop
- Explainers and product worlds you couldn't afford to shoot. Directed, not generated and hoped for.
- Scripts and storytelling
- Built line by line. Find them, relate, name the pain, prove it, close. No filler.
- Voiceovers
- Natural AI voices in the right accent and tone, cast like actors and timed to the cut.
- Song ads and jingles
- Original songs about your product that people actually remember. Yes, really. They work.
- Motion graphics
- Animated statics and kinetic type that move without needing a shoot.
- Creator briefs
- When a real person is the right messenger, we write the brief and shot list so the footage comes back usable.
One rule we never break: no AI pretending to be a real customer. Testimonials come from real people, or they don't run.
Research first. Design last.
Nothing starts in a design tool. It starts in your reviews, your comments and the forums where customers complain when no brand is listening.
- Their words. We mine reviews, Reddit and comments for the exact phrases your customers use. Their pains, what they want, why they didn't buy and what they're sick of. We steal their wording. We never invent it.
- One message. Each batch goes deep on one message, not shallow on ten. If we can't say the ad in one sentence, it isn't finished.
- The right moment. Someone who's never heard of you needs a different ad from someone with you in their basket. Every batch is built for where its buyer actually is.
- Ten real ideas. Each concept gets a different angle, format and messenger, so Meta sees ten ideas, not one idea in ten outfits.
- The red pen. Every ad goes through the checklist below before you see it.
Nothing ships until it passes
- Cover the logo. Do you still know what it's about in one second?
- One message. Not three.
- Your customer's words, not marketing filler.
- The first two seconds earn the next three.
- Works on mute. Most people watch that way.
- Reads like a person wrote it.
- Every claim true. No fake countdowns, no invented reviews.
- Different enough that Meta sees a new idea, not a repeat.
If your face doesn't move when you see it, nobody else's will. Back it goes.
Then every two weeks, the same rhythm
- ReadAt least 7 days of results, every ad tagged by idea, buyer and format.
- DecideCut what's losing. Write down what the winners have in common.
- ResearchThe best ads in your category, and formats nobody in it is using yet.
- BriefAngle, buyer, hook, format and why it should work. You see it first.
- MakeNew ideas plus new versions of what's winning.
- DeliverWith launch notes and a one page report: what ran, what won, what we learned, what's next.
You'll learn your own account as we go. Every drop comes with the thinking, so you're never left wondering why something worked.
Simple. Rolling. No lock in.
Founding rate: 25% off your first two months.
For our first three brands, in return for an honest testimonial and permission to share results. 3 of 3 places left. Closes 1 January 2027, or when they're gone. Then it's list price.
- Rolling monthly. No minimum term, no cancellation fee.
- 30 days notice, because ads need two to four weeks of data.
- First drop live within 7 days of onboarding.
- Two rounds of revisions on every drop.
- The ads are yours on payment.
- Anything outside scope is quoted before it starts.
Not ready to buy? Start with three free ads.
Tell us which competitor ads you rate. We'll rebuild three to five of them for your brand, with your product, your customers and your voice, and walk you through them on a short call. Like them or not, you keep them.
- 15 minute call. Your products, your numbers, what's working. No pitch.
- We make the ads. Three to five finished concepts and a one page plan.
- Second call. We walk you through them. If it's a fit, we start. If not, they're still yours.
Small on purpose.
Tenfold is led by James, a creative strategist who works on Meta creative for DTC brands every day.
The person making your ads is the person you speak to. No account manager passing messages on, no juniors, no handover. We take on a small number of brands so each gets proper senior attention, and bring in specialists like UGC creators and editors when a project needs them.
We don't run your media buying, on purpose. You keep control of your account and budget. We focus on the ads that go into it.
Fair questions.
Your next ten ads should be ten different ideas.
Get three free ads